Marketing and Blockchain Technology
Course type
Study programme and level
Language
slovenščina
Semester
| Lectures | Seminar | Tutorial | Other forms of study | Individual Work | ECTS |
|---|---|---|---|---|---|
| 30 | 20 | 100 | 6 |
- Marketing for the 21st Century.
- The Strategic Marketing Planning Process.
- Scanning the Marketing Environment: The possibilities of BCT usage.
- Marketing Objectives and Marketing Strategies.
- Marketing Mix with an emphasis on the use of BCT.
- Special marketing topics.
Nosilec predmeta:
doc. dr. Lidija Kodrin